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FIRST WEEK OF FIFA WORLD CUP QATAR 2022™ PROPELS TELEMUNDO AND PEACOCK TO RECORD CONSUMPTION – NBC Sports Pressbox

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Monday, November 28th, 2022

FIRST WEEK OF FIFA WORLD CUP QATAR 2022™ PROPELS TELEMUNDO AND PEACOCK TO RECORD CONSUMPTION

Viewership for 2022 FIFA World Cup Averages Total Audience Delivery of 2.57 Million Viewers, Up 24% vs. 2018 Through First 24 Games

Argentina-Mexico on Saturday is Most-Watched Group Stage Match in Spanish-Language History, Averaging Total Audience Delivery of 8.9 Million Viewers

FIFA World Cup Qatar 2022™ is Most-Streamed World Cup on Record

World Cup Positions Telemundo Network as #1 Spanish-Language Broadcast Network on Total Day

Telemundo’s Massive Week One Audience Reach is Elevating Advertiser’s Scale and Impact

DOHA, QATAR – Nov. 28, 2022 – On the strength of compelling matchups, world-class football, and the return of the United States, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022™ has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.

Following are consumption highlights for the first seven days of the tournament (Sun., Nov. 20 – Sat., Nov. 26):

TOP 5 MOST-WATCHED MATCHES

(Total Audience Delivery; All times ET)

DATE TIME MATCH VIEWERS
Sat., Nov. 26 2:00 pm Argentina v. Mexico 8.9 million
Thu., Nov. 24 2:00 pm Brazil v. Serbia 5.7 million
Tue., Nov. 22 11:00 am Mexico v. Poland 4.6 million
Fri., Nov. 25 2:00 pm England v. USA 4.6 million
Thu., Nov. 24 11:00 am Portugal v. Ghana 4.3 million

Note: Total Audience Delivery is the combination of television and digital viewers. Viewership figures are based on data from Nielsen and Adobe Analytics.

 

TOTAL AUDIENCE DELIVERY

    • Through 24 matches across its first seven days, the FIFA World Cup Qatar 2022™ is averaging a Total Audience Delivery (TAD) of 2.57 million viewers across Telemundo, Peacock and Telemundo streaming platforms, up 24% vs. the 2018 tournament (2.07 million), which was played in Russia in the summer. This year’s World Cup is the first to take place in the fall in order to offset Qatar’s extreme summer heat.
    • Saturday’s Argentina v. Mexico averaged a TAD of 8.9 million viewers, making it match the most-watched match of the tournament in Spanish and the most-watched World Cup Group Stage match in Spanish-language history. Mexico’s first match v. Poland on Tue., Nov. 22, averaged 4.6 million viewers.
    • Argentina’s 2-0 victory against Mexico also powered Saturday (Day 7) as the most-watched day of the tournament in Spanish since opening day, averaging 3.5 million viewers, up 76% vs. the comparable game count in 2018 (2.0 million). Day 7 also featured Tunisia v. Australia, Poland v. Saudi Arabia, and France v. Denmark.
    • The USA has returned to the FIFA World Cup for the first time since 2014. Friday night’s England v. USA match averaged a TAD of 4.6 million viewers, making it the second-most watched World Cup Group Stage match featuring a U.S. team in Spanish-language history.
    • The first World Cup played on Thanksgiving produced two of the most-watched matches of the tournament’s first week – Brazil v. Serbia (5.7 million) and  Portugal v. Ghana (4.3 million).
    • Coverage of the opening match on Sunday, Nov. 20, featuring host-nation Qatar v. Ecuador, averaged a TAD of 4.1 million viewers, up 164% compared to the opening match in 2018.

 

STREAMING

    • Overall, streaming has comprised 26% of Telemundo’s total viewershipfor the World Cup, an unprecedented figure. Telemundo is averaging a TAD of 2.57 million viewers through the first 24 matches across all platforms — up 24% compared to 2018 — with streaming responsible for 673,000 of those viewers on Peacock and Telemundo streaming platforms, which is up 209% vs. 2018 (218,000).
    • Argentina v. Mexico is the most-streamed FIFA World Cup match in U.S. media history, regardless of language. It is the first World Cup game to top two million viewers with an Average Minute Audience (AMA) of 2.08 million viewers and beat the previous record set by Tuesday’s Mexico v. Poland game (1.35 million).
    • Four matches in the first week have set the record for the most-streamed Spanish-language World Cup game in U.S. history, starting with the Ecuador v. Qatar (832,000 viewers) opener on Sun., Nov. 20, followed the next day by USA v. Wales (1.0 million), followed the next day by Mexico v. Poland (1.3 million), and finally Saturday’s Argentina v. Mexico (2.08 million; see above).
    • Peacock has been in the No. 1 spot on the App Store for free iOS apps every day since the tournament began, with the Telemundo Deportes app often breaking into the Top 5.

 

TELEMUNDO NETWORK

    • Telemundo ranked as the No. 1 Spanish-language network in Total Day (6A-2A) during the first three days of tournament with over 1 million viewers, garnering more than a 50% share of the three-network Spanish-language audience.
    • FIFA World Cup ancillary programming across daytime is performing triple-digits above its respective daypart prior four-week averages.
    • On Monday, Nov. 21, Al Rojo Vivo had its highest-rated telecast in almost two years (January 2021) with 933,000 viewers, and Noticias’6:30 p.m. ET program posted its best delivery since this May with 1.2 million viewers.
    • For all 24 matches across seven days, the FIFA World Cup Qatar 2022™ has reached 16.7 million total viewers on Telemundo in Spanish, including 22% of all Hispanic viewers (13.6 million).

 

Note: Viewership data for non-World Cup programming is limited due to the Thanksgiving holiday. Telemundo, Univision and Unimas comprise the three-network Spanish-language audience. ​

 

LOCAL STATIONS

    • In the 384 FIFA World Cup match windows played to date (24 games across 16 top Hispanic markets), Telemundo ranked No. 1 in viewership among Spanish-language networks 94% of the time and ranked No. 1 regardless of language 18% of the time.
    • Telemundo has ranked No. 1 in Los Angeles and Miami among Spanish-language networks 100% of the time when World Cup matches are being played and 96% of the time in New York. Among all networks regardless of language during the games, the percentages are 83% in Los Angeles, 88% in Miami and 33% in New York.

 

SOCIAL MEDIA

    • Week 1 of the FIFA World Cup Qatar 2022™ has totaled 3.2 million actions, up 123% vs. 2018) and 62 million video views across Telemundo accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.
    • Telemundo’s best-performing post during the tournament in both actions and views was published on TikTok and features Andres Cantor shouting “Goooool!” during Argentina’s Lionel Messi’s goal vs. Mexico. The video has generated 407,000 actions and 3.6 million views to date.

 

ADVERTISING IMPACT

Through 20 matches, Telemundo has reached 22% of the U.S. Hispanic population, which is leading to higher engagement and impact for Telemundo’s advertising partners. This highly engaged Hispanic audience is driving double-digital advantages in brand impact, with a +20% higher attention index vs iSpot.tv norms. Brands are breaking through the clutter, with +10% greater brand memorability (Marketcast TVBE) and +14% higher search rate for the Telemundo advertisers (EDO) vs. sports on competitive Spanish Language television. Week 1 of the FIFA World Cup Qatar saw deeper emotional connections to the tournament, both the content and the advertising. Spanish-Language match engagement (+23%) is leading to high levels of ad engagement (+24%), which in turn is driving higher brand recommendation (+25%) for Spanish-Language telecasts on Telemundo/Peacock vs English-Language (Mindprober).

 

Sources: iSpot.tv, World Cup on Telemundo, FOX/FS1 (11/20-26/22); Marketcast TVBE, A18-49 for World Cup (11/20-23/22), World Cup matches on Telemundo vs. PY SLTV Sports norm, excl. NBCU (4Q’21-3Q22); EDO: 2022 World Cup, Games & Shoulder Programming, All Dayparts (11/20-24/22), SLTV World Cup on Telemundo vs. Prior year competitive live sports on SLTV; MindProber, Galvanic skin response testing, US vs. Wales 11/21 measurement of match airing on Telemundo, Peacock and FOX

—TELEMUNDO DEPORTES—

 

About NBCUniversal Telemundo Enterprises: 

NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 61 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

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Manchester United

Ratings: De Gea, Martinez & Sabitzer were great against Fulham; Fernandes’ brace was a positive too

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Manchester United beat Fulham 3-1 at Old Trafford in the Emirate FA Cup quarter final. It was Fulham who were the better team for large spells as Aleksandar Mitrović opening the scoring in the 50th minute of the match. A Willian handball gave a penalty for United which Bruno Fernandes scored – Willian, Mitrović and Marco Silva were sent off. Marcel Saboteur then scored his first goal for United before Fernandes scored a second.

Fulham started well at Old Trafford with Aleksandar Mitrović showing great strength down the right in the second minute, whipping in a good ball that Scott McTominay had to be alert to knock behind. Harry Maguire then headed clear the resulting set-piece. David De Gea made a save in the third minute as Issa Diop was found 15-yards out on an angle, looping a good header towards De Gea, who had the help the ball over the crossbar. Fulham were lively.

In the fourth minute of the match Mitrović had a penalty appeal waved away after he thought he was fouled by Luke Shaw in the box. United seemed to be sloppy from the start with Maguire adding to it with bad passing from the back. Andreas Pereira then drove forward in the eighth minute, found Mitrović who then set up Willian on the edge of the box, who should have found more but hit his effort far and wide of the target. United needed to be so much better.

In the tenth minute, Bruno Fernandes was down needing treatment after seemingly being elbowed just above his waist. He was fine to continue though. Marcus Rashford launched an attack in the 13th minute, finding Wout Weghorst on the edge of the box for the Dutchman’s finish was not good enough and was straight at Bernd Leno. Mitrović seemed to be lively in the early stages of the match, seeking a goal against United in the Emirates FA Cup.

Fulham had a good chance in the 14th minute with Harrison Reed nicking the ball off Lisandro Martinez then charging into the box. He had three in the box but his final ball was not good enough and the ball was cleared out for a corner. The corner found its way to Tim Ream on the left flank and he delivered a good ball across the face of the goal but there were no takers for Fulham. Andreas Pereira was booked in the 18th minute for a foul on Rashford.

Maguire was booked three minutes later, which would be a suspension for the semi final of the competition, should United get there where the winner of this match will face Brighton and Hove Albion at Wembley. United were close in the 24th minute as Rashford cut onto his right foot, curled the ball into where Weghorst and Marcel Sabitzer were but neither of them could reach it in the end. Fulham wanted another penalty in the 26th minute after Mitrović went down.

It was not given though as there was nothing in it – other than a dive for Mitrović. Fulham had a chance in the 31st minute but Mitrović was unable to find the back of the net. United had a chance at the other end a minute later with Rashford the source of imagination for United but on his final ball, Leno was able to get to block it which ricocheted of Rashford and out for a goal kick. United then started to find some flow but needed a lot more than they had brought to far.

Martinez defended well in the 40th minute as Mitrović was sent up the channel, having an eye for the box. He tried to beat the Argentinian defender with a change of pace but Martinez stayed strong and came away with the ball. Sabitzer had a chance on goal in the 41st minute, taking on a strike from 22-yards but Leno parried it away. Jadon Sancho started something a minute later, with Sabitzer also involved but Rashford did not get to it. It was 0-0 at half time.

There were no substitutions for either team during the break. Fulham started on top again in the second half with João Palhinha and Reed keeping the chance alive, Willian then back heeled the ball to Antonee Robinson who shot at goal but De Gea tipped it over the crossbar. De Gea made another save a minute later was Willian struck from the edge of the box. Fulham opened the scoring in the 50th minute through Mitrović, who buried the ball provided by Issa Diop.

In the 54th minute, United went direct to Weghorst who held it for Rashford, then finding Fernandes. The Portuguese midfielder took his strike from the edge of the box but it was wide of the target. Ten Hag made a substitution in the 59th minute with Antony replacing McTominay. Willian started rolling back the years in the 64th minute, showing his class and ability. He was unable to inspire Fulham to double their lead though. United still needed to get something back.

De Gea performed another great save in the 66th after Mitrović rose highest to head towards goal. Fernandes had some involvement in something in the 68th minute, sending it in to Sancho, who struck it and it deflected off Rashford. In the 70th minute, Willian seemed to handle the ball, being honest about it. VAR got involved and the referee looked at the screen. He sent Willian off and gave United a penalty – it was a harsh sending off for the Brazilian.

Mitrović got nasty, pushed the referee and pushed his face into his face and was sent off for that. Marco Silva was also sent off for his reaction from the double red card, which turned into a treble. Fernandes took the penalty, scoring his ninth goal of the season for United. Two minutes later, Sabitzer scored his first goal for United after Shaw played the ball into him as he was running in the box. VAR looked at the goal and awarded it. United were 1-0 down to 2-1 up.

That was a dramatic ten minutes. Willian was perhaps treated badly for that sending off but what Mitrović did was out of order and he deserves that. Silva also deserved to be sent off for his reaction to what happened. Some will say United got their way with the referees again but it was purely on Fulham what happened. United just gained from it. That is what happens in football. The Fernandes penalty followed by the Saboteur goal was brilliant for United.

United seemed to cool the game down after that, trying to keep possession – dominating the game, which was a first to be fair. It was a terrible game for United before the penalty. Antony came close in the 88th minute – it tested Leno and Diop but he was not able to score. Fred replaced Rashford in the 83rd minute of the match, giving United more in the midfield with them 2-1 up at this stage of the match. United just needed to keep the ball and keep Fulham a bay.

In the 89th minute, Luis Boa Norte – Fulham’s assistant manager, made a triple substitution with Cédric Spares, Manot Solomon and Daniel James replacing Kenny Tete, Bobby De Cordova-Reid and Harrison Reed. In the 90th minute, Tom Cairney replaced Andreas Pereira. Seven minutes were added at the end of the second half. United found a third goal, through Fernandes – his tenth of the season, assisted by Fred in the sixth minute of added time.

It was United that would face Brighton and Hove Albion in the Emirates FA Cup semi final at Wembley in April with Manchester City facing Sheffield United in the other semi final. United’s match will probably be on Sunday 23 April as they are playing in the UEFA Europa League the Thursday prior to the match. Ten Hag was happy, United were happy and the supporters were happy. Another trip to Wembley for United – another chance for another trophy this season.

Player Ratings

David De Gea: Made some great saves to deny Fulham – one of which kept them in the game. Conceded to Mitrović but later in the second half, that threat was gone. It was a comfortable match for De Gea. ★★★★★★★★

Aaron Wan-Bissaka: Did not seem to be at his best until Antony was on the pitch. His final third play before that was dire. Their ability with each other is good to see. One of the better aspects of his game. ★★★★★★

Harry Maguire: Not the best performances – one of the worst. Hauled down Mitrović and was booked for it – therefore misses the semi final. Kept his place as Raphael Varane was ill and regressed massively. ★★★★★

Lisandro Martinez: The Argentinian really imposed himself against Fulham, although Harrison Reed did cause him to misjudge him. That said, he was great at the back for United and health with Aleksandar Mitrović well. ★★★★★★★★

Luke Shaw: Did not really get going to help United on the attack much. Did get his seventh assist of the season though playing the ball into Marcel Sabitzer for him to score his first United goal, overlapping Jadon Sancho. ★★★★★★★

Scott McTominay: He was disciplined positionally when he did not have the ball – not that he was bad with it. He got a chance on goal just before the break. Replaced by Antony in the 58th minute of the match – before the madness. ★★★★★

Marcel Sabitzer: Scored his first goal for United. Took time to adjust with Scott McTominay. Had a good shot in the first half and played in a cross. His goal was a brilliant finish – first Austrian to score for United. ★★★★★★★★

Jadon Sancho: Seemed off the pace in the first half. Seemed slow on and off the ball at times. Did not get much dynamism in the match but did win the penalty for United with the ball touching Willian’s hand. ★★★★★★

Bruno Fernandes: Careless with the ball at times. He changed his performance when United won the penalty levelling from the spot. He got his second of the game in added time, giving him ten goals and 10 assists this season. ★★★★★★★

Marcus Rashford: He was the one player that created something in the first half. He was quiet in the second half and did not get many chances. He was replaced by Fred in the 83rd minute with United 2-1 up. ★★★★★★

Wout Weghorst: It was not a great day for the Dutchman against Fulham. He was unable to get many chances towards goal, with his first shot not actually a shot, more of a back pass. He was put in the number ten role. ★★★★★

Substitutes

Antony: Replaced McTominay 58′. He helped United on the attack with led to the penalty. He was lively since his introduction. It was good that he recovered from illness ahead of this match. Superb player on his day. ★★★★★★★

Fred: Replaced Rashford 83′. Came on giving more energy with United in the lead. He got his fourth assist of the season for Fernandes’ second goal of the match. He was an important substitute for United. ★★★★★★

Match Information

Goals: Bruno Fernandes 75′ penalty’, 90+6′, Marcel Sabitzer 77′; Aleksandar Mitrović 50′

Assists: Luke Shaw 77′, Fred 90+6′; Issa Diop 50′

Manchester United: De Gea; Wan-Bissaka, Maguire, Martinez, Shaw; McTominay (Antony 58′), Sabitzer; Sancho, Fernandes, Rashford (Fred 83′); Weghorst

Substitutes Not Used: Butland; Lindelof, Malacia, Dalot; Mainoo; Pellistri, Elanga

Bookings: Harry Maguire 21′; Andreas Pereira 18′, Willian s/o 72′, Aleksandar Mitrović 72′

Written by John Walker

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Football

FIFA World Cup to have 104 matches in 2026 – Sky News

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FIFA World Cup to have 104 matches in 2026  Sky News
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Manchester United

Confirmed XI: Maguire & Martinez in defence; Sabitzer, Sancho, Fernandes & Rashford supporting Weghorst in attack against Fulham

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Manchester United face Fulham in the Emirates FA Cup quarter final at Old Trafford this afternoon. Erik ten Hag’s side will play their second quarter final of the season days after reaching their third quarter final in the UEFA Europa League, where they will face Sevilla over two legs next month. This match against Fulham is the final match for United prior to the international break, then the season will continue with United playing nine matches in April – another busy month.

Should United beat Fulham and earn a semi final place in the FA Cup this season, the match against Chelsea at Old Trafford in the Premier League would be postponed as that is the weekend the semi finals will be played at Wembley, so United would need to find the time to reschedule that match, plus the one against Brighton and Hove Albion that should have been played this weekend. Should United go all the way in both competitions, they will have a busy period ahead.

United and Fulham have already met at Craven Cottage in the Premier League this season, just prior to the FIFA World Cup where United won 2-1 with Alejandro Garnacho scoring the winner in in the last minute of added time. United will face Fulham again at Old Trafford on the final day of the Premier League season. The draw for the semi final of the FA Cup should be done prior to this match commencing, providing extra time is not needed between Brighton and Grimsby Town.

Manchester United

De Gea;

Wan-Bissaka, Maguire, Martinez, Shaw;

McTominay, Sabitzer;

Sancho, Fernandes, Rashford;

Weghorst

Substitutes

Butland; Lindelof, Malacia, Dalot; Fred, Mainoo; Antony, Pellistri, Elanga

Fulham

Leno;

Tete, Diop, Ream, Robinson;

Reed, Palhinha;

De Cordova-Reid, Pereira, Willian;

Mitrovic

Substitutes

Rodak; Adarabioyo, Soares; Cairney, James, Lukic; Wilson, Solomon, Vinicius

United and Fulham have met 87 times in all competitions in the history of both clubs. United have won 53 times, drawn 20 times and lost 14 times. Earlier this season United beat Fulham 2-1 at Craven Cottage, just prior to the FIFA World Cup with Christian Eriksen and Alejandro Garnacho scoring either side of Dan James’ equaliser. This will be the second meeting of the two teams this season – United face Fulham at Old Trafford in the final Premier League match this season.

United and Fulham have met 14 times in the FA Cup – United have won eight times, drawn four times and lost twice. The last defeat to Fulham in the FA Cup came back in 1908. United have scored 27 goals, conceded 15 and kept four clean sheets. The last time the two teams met in the FA Cup was back in 2013 – a 4-1 victory at Old Trafford with Ryan Giggs, Wayne Rooney and a brave from Javier Hernandez before Aaron Hughes scored a late consolation goal.

Andreas Pereira, Dimitar Berbatov, Andy Cole, Louis Saha, Edwin van de Sar, Paul Parker, Kieran Richardson, Ryan Tunnicliffe, Chris Smalling, Tim Fosu-Mensah, George Best and Charlie Mitten have all played for both Manchester United and Fulham. Best is probably the most well-known along with van de Sar, Parker, Cole, Berbatov, Mitten Saha and Smalling. Pereira is doing well at Fulham after being sold by United. He has three goals and six assists in 31 appearances so far.

Written by John Walker

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